Marketing and Advertising Research Guide

General Information

This is a guide to selected sources of information about Marketing and Advertising at FRL.

  • Subject-specific materials and resources, such as books, articles, and research tools.
  • Citation style guides for your subject.

Research Papers

  • ProQuest One Business

    Comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos, and more.

  • Nexis Uni (LexisNexis)

    News, law, and business information service. Includes news from national and international newspapers; wire services and articles from hundreds of periodicals; and a number of other reference sources.

  • Mergent Online

    Covers over 10,000 U.S. publicly-traded companies and selected international companies. Information provided includes property owned or leased, long-term debt (loans and bonds), and details on all capital stock, with annual high/lows and outstanding shares.

  • D&B Country Reports and D&B Country RiskLine Reports (Mergent Archives)

    D&B Country Reports provide detailed political, economic, and commercial information on over 130 countries worldwide. D&B Country RiskLine Reports are updated more frequently, often monthly, as situations change. Includes information on the improving, stable, or deteriorating business risk environment in a country.

Reference Works

  • Credo Reference

    Reference sources for all subjects, including encyclopedias, dictionaries, thesauri, quotations, etc.

  • AtoZdatabases

    Directory information for residences and businesses across the US. Allows searching by name but also by addresses, zip codes, and more.

  • D&B Hoovers (Mergent)

    Detailed company and industry profiles on over 188 million businesses, both public and private, around the world. Company profiles include description of business, company history, key financials and stock information, links to SEC filings, and list of competitors.